Accelerating your journey from idea to profit

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We help you ensure success from your product development by taking your project, product and portfolio management to the next level

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Project, Product & Portfolio Management

Founded in 2020, 3 partners at 3 locations: USA, Germany, and Denmark.

You will be successful with us because:

  • The root cause of your challenge is where it starts. We are not trying to make the same hat fit all heads

  • We are experienced craftsmen that know what it takes. No less, no more.

  • Our methods are based on real world experience — we’ve walked the talk.

Our Services

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Understand the Challenge

Every successful improvement starts with a deep understanding of the real challenges. Your company has unique strengths, opportunities, and market dynamics—but also internal and external constraints that shape your path to success.

Our structured assessment approach helps uncover the true root causes behind obstacles, ensuring we identify the right solutions tailored to your business landscape. Together, we create a solid foundation for impactful change.

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Solid Processes

We design efficient Portfolio, Product & Project Management processes that boost ROI and agility. Our expertise includes:

Our key services include:

  • Portfolio & Resource Optimization

  • Faster project execution with Flow & CCPM

  • Blending agile & traditional methods

  • AI-driven efficiency

  • Sustainable processes with GPM

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Execution

Need a business-critical product or project to succeed fast? We help with:

  • Acceleration workshops to set the right course

  • Training & coaching for your teams

  • Hands-on execution when failure is not an option

OUR TEAM

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Mark Adler Madsen (Europe)

mark@aspire-innovation.com
+45 36 94 66 34
+49 172 3040758

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Brian Cohn (USA)

brian@aspire-innovation.com
+1 (651) 592-9789

We have helped these great companies

  • Porsche logo featuring horse emblem and Stuttgart text.

    Porsche AG

    Mark Madsen demonstrated exceptional leadership and strategic problem-solving skills in various cross-functional vehicle projects. His expertise in software development and supplier management significantly enhanced our operational efficiency and effectiveness. We highly value his contributions

  • Danfoss logo in white text on a red background

    Danfoss

    Olaf Kolthoff: Mark has been the head of the Hydrostatics PMO for three years. Under his leadership we have built up a global project management office, with team members around the world, that successfully executes our projects. [...]

    I have learned a lot of about agile project management from him and appreciated the opportunity to work with him.

  • Blue background with stylized white letter "X" logo.

    Grundfos

    Allan Erlandsen: Aspire Innovation significantly helped us understand the needs of the organization and brought invaluable lessons learned on our path ahead.

    Together we built a revised strategy for the Global PMO & Excellence's transformation and defined a set of key actions to implement in the first months to ensure success for our customers.

  • Vestas logo in blue text with registered trademark symbol.

    Vestas

    Mark Adler Madsen has been a valuable asset to Vestas as a consultant. He has built a product team that spans several divisions at Vestas enabling solid portfolio management. The team has successfully bridged business, development, and operations across the Vestas divisions. Mark has defined clear governance processes that have enabled a clear prioritization of improvements and developments in alignment across the business. He has also defined the processes, setup business and development teams, and led the full product team to become a fully operational product in the Vestas Digital Portfolio.

    Based on his work, I would highly recommend Mark for his solid leadership skills, product team transformation, and change leadership. His contributions have been invaluable to the success of Vestas Portfolio Management, and I believe he would be an asset to any organization he works with in the future.

  • Andel Energi logo in blue text on a white background

    Andel Energi

    Mark is very professional, takes full ownership and drives his projects without any slips - and at the same time manages his project owners and other stakeholders in a fantastic way. This means that within a month he was already "an insider" and has been a "go to" for the organisation all along.

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    Abena

    Simone N. Pedersen: We very much liked Aspire Innovation's workshop approach to quickly and easily bring our leadership team to alignment on the goal and both short and long term and the steps to get there.

    I am happy to recommend Aspire Innovation to help assess and improve project management. We would use them again.

  • Aspire Innovation specializes in leading product development, meaning we can help you improve your project, product and portfolio management.

    We can help you make sure you have the right processes, getting your idea started the right way or help you bring your project back on track.

  • We serve a wide range of industries, including consumer electronics, healthcare, automotive, industrial products, and more. Our extensive experience allows us to adapt to the unique needs of each sector.

  • Our process begins with understanding your vision and challenges by using our lightweight assessment model.

    We then help your launch the improvement initiatives that provide the most bang for the buck. We can assist you throughout the improvement initiatives and are not afraid to get our ‘hands dirty’ and work with you on the floor.

    Each stage involves close collaboration to ensure the product meets your expectations.

  • Yes, we offer extensive root cause analysis and problem solving. We have seen it all and know how to cure your challenges whether it’s optimizing processes, enhancing ways of working, resource issues or reducing costs.

    We work relentlessly to enhance product performance and market competitiveness.

  • Innovation is at the core of what we do. We prioritize creativity, technical expertise, and forward-thinking solutions to ensure we are delivering products that not only meet today’s needs but also anticipate future market demands.

  • The timeline naturally depends on the complexity of the project. Our innovative assessment process can be done in hours or days, however, so you’re not looking at weeks or months to get going and start reaping benefits.

    We will work closely with you to establish a realistic timeline, ensuring we deliver high-quality results efficiently.

  • While we focus on product development, we have partners that specialize in manufacturing improvements using Lean methods.

    Together we can support you with the best of both worlds and ensure your development and manufacturing processes synergize instead of compete.

    In other words, we can help you until your production at scale is running smoothly and cost efficently.

  • Yes, together with our partners, we provide comprehensive prototyping services as well as help you optimize your processes for rapid prototyping. This will help you visualize and test your product before moving into full-scale production and ensure rapid development.

  • We are experienced craftsmen instead of model experts. We start with your needs and wishes and guide you to build the solution. We bring in a whole toolbox of great practices instead of just one model.

    We have a lifelong experience from the real world – we have walked the talk

    We are specialists but have strategic partnerships that give us a broad reach

  • Customer satisfaction is our top priority. We achieve this through open communication, collaborative problem-solving, and delivering products that align with our clients' goals. We also provide ongoing support to ensure your product’s success in the market.

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Success is the only thing we care about.

Our Business Acceleration Model was developed based on our experience delivering successful and failed transformations in innovation, product, and service development over the last 20 years. We know what works and what doesn’t because we have tried it.

We can take you from where you are to a new normal where frequent deliveries and measurable return on your investments are natural. No matter whether you want to improve your time to market, cost of innovation, quality, or employee happiness: We are your partners!

Let's Build Success Together

At Aspire Innovation, we help businesses navigate complexity, accelerate execution, and build sustainable success. Whether you need guidance, process improvements, or hands-on execution, we’re here to help.

Ready to elevate your projects and products? Let’s talk.

USA: +1 (651) 592-9789

Germany: +49 172 3040758

Email: info@aspire-innovation.com

LinkedIn: https://www.linkedin.com/company/aspire-innovation

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