Example Cases

Examples of how we have helped our customers to product development success

WHO WE ARE

Success is the only thing we care about.

Our Business Acceleration Model was developed based on our experience delivering successful and failed transformations in innovation, product, and service development over the last 20 years. We know what works and what doesn’t because we have tried it.

We can take you from where you are to a new normal where frequent deliveries and measurable return on your investments are natural. No matter whether you want to improve your time to market, cost of innovation, quality, or employee happiness: We are your partners!

Audi

Driving Success Through Transparency and Effective Governance Processes

Challenges

Project reporting and governance across the VW Group brands were not aligned towards fast delivery of new, intelligent vehicles
Suppliers of software components were not managed effectively
Ways of working and governance was not aligned across vehicle launch

Approach and Solutions

We established a governance structure across the E3 TaskForce to ensure successful integration as the first step and lead this with the leaders across the VW Group brands.

This paved the way for aligning on tool chains and data structure that ensured we could build consistent data that ensured transparency of integration status, functional safety status, and issues. This was done through SAP data extraction and PowerBI analytics that resulted in simple automated and always updated PowerPoint presentations.

Lastly we helped manage the delivery of components by performing daily project management with hundreds of project and test managers across brands and suppliers.

Results

Governance and project reporting was aligned with a focus on quality assurance and vehicle launch
Processes for managing software componen suppliers were harmonized and optimized for rapid delivery
Successful delivery

Conclusion

Mark's contributions have had a lasting impact on driving projects forward with strategic foresight and practical solutions. His leadership principles and experience have set a benchmark for efficiency and effectiveness in the organization

We have also helped these other great companies

Porsche AG

Mark Madsen demonstrated exceptional leadership and strategic problem-solving skills in various cross-functional vehicle projects. His expertise in software development and supplier management significantly enhanced our operational efficiency and effectiveness. We highly value his contributions
Danfoss

Olaf Kolthoff: Mark has been the head of the Hydrostatics PMO for three years. Under his leadership we have built up a global project management office, with team members around the world, that successfully executes our projects. [...] I have learned a lot of about agile project management from him and appreciated the opportunity to work with him.
Grundfos

Allan Erlandsen: Aspire Innovation significantly helped us understand the needs of the organization and brought invaluable lessons learned on our path ahead.
Together we built a revised strategy for the Global PMO & Excellence's transformation and defined a set of key actions to implement in the first months to ensure success for our customers.
Vestas

Mark Adler Madsen has been a valuable asset to Vestas as a consultant. He has built a product team that spans several divisions at Vestas enabling solid portfolio management. The team has successfully bridged business, development, and operations across the Vestas divisions. Mark has defined clear governance processes that have enabled a clear prioritization of improvements and developments in alignment across the business. He has also defined the processes, setup business and development teams, and led the full product team to become a fully operational product in the Vestas Digital Portfolio.
Based on his work, I would highly recommend Mark for his solid leadership skills, product team transformation, and change leadership. His contributions have been invaluable to the success of Vestas Portfolio Management, and I believe he would be an asset to any organization he works with in the future.
Andel Energi

Mark is very professional, takes full ownership and drives his projects without any slips - and at the same time manages his project owners and other stakeholders in a fantastic way. This means that within a month he was already "an insider" and has been a "go to" for the organisation all along.
Abena

Simone N. Pedersen: We very much liked Aspire Innovation's workshop approach to quickly and easily bring our leadership team to alignment on the goal and both short and long term and the steps to get there.
I am happy to recommend Aspire Innovation to help assess and improve project management. We would use them again.